About Mainely Tubs

Our Mission, Vision & Values

More Than Hot Tubs. A Commitment to Making Life Better.

At Mainely Tubs, we believe everyone deserves more opportunities to relax, recharge, and enjoy life. But what truly sets us apart goes beyond the products we sell. It’s the people behind them, the relationships we build, and our commitment to delivering an exceptional experience every step of the way.

Our Vision

Delivering health, wellness, and relaxation to every home in New England.

We believe in the power of wellness to improve everyday life. Through our selection of hot tubs, swim spas, and saunas, we’re dedicated to helping New England families create spaces where they can unwind, connect, and feel their best.

Our Mission

To Leave You Saying “Wow.”

It’s a simple promise that guides everything we do.
From your first visit to one of our showrooms to the years of enjoyment that follow, we strive to exceed expectations through knowledgeable guidance, genuine care, and exceptional service.
Because to us, a great customer experience isn’t just about finding the right product. It’s about making every interaction one worth remembering.

Our Core Values

The People and Principles Behind Every “Wow.”

Our values shape how we work together, care for our customers, and continually strive to be better. We remember our Core Values through the acronym – “WATER.”

Wow the Customer
Everything comes back to the customer. We go the extra mile, pay attention to the details, and genuinely care about creating an outstanding experience before, during, and long after the sale.

All In
Mainely Tubs is 100% Employee-Owned, and like any business owner, our team members are “all in” when it comes to showing up, following through, and giving our best for our teammates and customers.

Teamwork
We believe great things happen when people support one another. By treating each other with respect, lending a helping hand, and following through on our commitments, we build a stronger team and a better experience for our customers.

Enjoying the Ride
We believe the journey should be just as rewarding as the destination. We celebrate successes, show appreciation, lift one another up, and bring a positive attitude to everything we do.

Results Driven
We’re always looking for ways to improve. We embrace challenges, find solutions, and hold ourselves accountable for delivering results that will make us better tomorrow than we are today.

It All Starts With Our People
We believe that when we take care of one another, we’re better equipped to take care of our customers. That’s why our values are more than words on a page. They’re the foundation of the Mainely Tubs experience and the reason we’re committed to leaving every team member and every customer saying “Wow.”

The Mainely Tubs Experience

Our passionate, collaborative team is dedicated to providing the best experience possible by putting your lifestyle and wellness goals first.

No-commission guidance

Unmatched selection

Lifetime service
& support

Employee-owned

Chat with Our Team

Our Story

Mainely Tubs has been New England’s leading retailer and servicer of hot tubs, swim spas, and saunas for over 40 years. Watch this short video for the Mainely Tubs story.

Recognized as an industry leader

For decades, Mainely Tubs has been recognized by the brands we represent for exceptional service, expertise, and customer experience.

2025 Locksin Thompson Award

2025 Caldera Spas Dealer of the Year

2025 HotSpring Platinum Apex Award

2025 Smartop New Dealer of the Year

2025 Smartop 200 Club

2024 Caldera Spas Platinum Apex Award

2023 Endless Pools North American Gold Medal Winner

2023 Caldera Spas Platinum Apex Award

2022 FreeFlow Decade of Excellence

2022 HotSpring Territory Dealer of the Year

2021 Aqua 100